Our (love & business) affair with wood

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For centuries, we as a species have been in love with wood! It has adorned the palaces of the kings and served the paupers alike, albeit in different forms though. It’s natural beauty and versatility has lead it to be used from simply a fuel to the most elegant and intricate wood floors.

Coming to our subject, use of wood for the purpose of flooring has been extremely popular in Europe, Americas and Japan just as stones has been in our subcontinent. Reasons vary from availability to suitability in the local context and from personal choice to design requirements internationally.

How to educate and win?

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Recently we conducted a workshop wherein we invited a few Architects and Interior designers for an interactive session on wood floors. The idea was to move away from standard or traditional advertisement to a better way which could give people real benefit and in the process make us known as well.

I had observed quiet a lot of misinformation or unclarity on the subject during my various interactions in the market (wood floors being a relatively new phenomenon in our country) and the thought emerged why not start an educative seminar on various aspects of wood flooring and help all concerned understand it better?

Love at first sight

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This was the summer of 2000, we were relocating our office to a new place. Business was growing and we needed a bigger and better place to display our collection of office chairs (we were only into office seating business then). Were really exited about it and thoroughly enjoying the experience. The entire place was designed by us (me and my partner) and the execution was going on.

Saving your reputation?

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During a recent project, we installed a solid oak floor for a customer who is big interior contract firm at a commercial office site.

As the execution job was running behind schedule, management at the contracting firm asked us to go ahead with the installation despite all manner of activity happening at site. Naturally we protested. But the clients would not listen.

The story behind my first blog

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Hi…this is the story about my decision on writing a blog!

Well, it all started with My dear friend, Akshar! He is a guy with a multifaceted personality and one of his talents is harnessing the power of web in helping people increase their business (www.centronicssupport.com) . As he is currently redoing our website (making it much more informative and really user friendly), we wanted something that would make it LIVE and FRESH! Hence the idea from the boss which was “Boss if you want to make the site really interesting, share your knowledge and ideas thru blogs. Write them ! “ Me WRITING, BLOGS!! Now what the hell Is it?? And why do I have to do It??

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